Equire is Ecomma's official partner program. We're a Dubai-based e-commerce acquisition group that acquires and operates strong consumer brands for the long term, and connects the brands we place with the right buyers. Equire exists to reward the people who help us find those businesses and buyers.
As an Equire Partner, you introduce e-commerce businesses for sale (or buyers for the brands we're placing) to our team. When a deal you introduced closes, you earn a commission that is guaranteed, protected, and tier-based. The more deals you close, the higher your Equire tier, and the more you earn per deal.
There is no cost to join. There is no cap on how much you can earn. All you need is a network and the knowledge of what makes a strong e-commerce business.
How it works
Five steps to your first commission
01
Register
Create your free Equire partner account in under 2 minutes.
02
Refer
Submit an e-commerce business we should acquire — or a buyer for a brand we're placing.
03
We Review
Our acquisitions team assesses every referral within 48 hours.
04
Deal Closes
When your referral closes — a business we buy or a buyer we sell to — you earn a guaranteed commission.
05
You Grow
Close more deals, climb tiers, and earn higher commissions and faster service.
Acquisition criteria
Our Investment Focus
Target Geographies
Where we acquire
EU
Europe
US
United States of America
CA
Canada
AU
Australia
AE
UAE
Target Verticals
Categories we focus on
Apparel & Accessories
Baby / Kids Products
Home & Decor
Automotive Accessories
Jewelry & Beauty
+ Other Categories
*These are our primary focus areas — we're open to strong businesses in other categories too. Verticals or geographies outside this list are considered on a case-by-case basis.
Hard No-Go Criteria
Disqualifiers
✕Less than 12 months operating history✕Less than $10K monthly revenue✕Less than $5K monthly profit✕Declining business (>20% YoY downtrend)✕Inability to transfer key assets✕Unresponsive or uncooperative seller✕Edible, perishable, or regulated products✕Adult products✕Self-fulfilled operations✕Banned / restricted ad accounts✕Legal issues, active disputes, or IP risks✕Amazon FBA >10% of revenue✕COD (Cash on Delivery) >10% of revenue✕Bol.com >10% of revenue✕Retail >10% of revenue✕No valid website / storefront URL
Any business matching one or more of the above criteria will be automatically declined and will not enter our review process.
Soft Filter Criteria
Yellow Flags
⚠️ High dependency on single product⚠️ 100% reliance on one ad channel⚠️ Low repeat purchase rate (weak retention)⚠️ Heavy discount-driven revenue⚠️ Poor branding with no differentiation⚠️ Long shipping times (>10–14 days)⚠️ High refund / chargeback rates⚠️ Weak or negative reviews (<3★)⚠️ Seasonal spikes / volatile baseline revenue⚠️ Complex supplier setup (unclear sourcing)⚠️ Founder dependency in daily operations⚠️ No clear creative tests & marketing structure
Soft filter criteria do not automatically disqualify a business. They are flags that trigger deeper review. Referrals with multiple yellow flags may still proceed.
Confidential · 2026 benchmark
Ideal Acquisition Profile
Ecomma's benchmark ideal target. Deviation from these criteria should be flagged, justified, and priced into the deal structure.
01Geography & Verticals
PrimaryUnited States · HQ + main revenue
SecondaryUK / EU / Australia
Baby / Kids ProductsSupplements / Health & WellnessHome DecorBeauty & Jewellery+ Other categories
02Financial Benchmarks
Avg Mo. Revenue$50,000+
Avg Mo. Profit$10,000+
Net Profit Margin20%+
YoY Growth+20% min
ROAS2.5×+ · ad spend ≤ 40% rev
Discount DependencyLow
03Operations & Product
Operating History2+ years
Delivery Time< 2 weeks
Fulfillment3PL only
Founder DependencyNone
SOPs & Tech StackDocumented
VAT ComplianceYes
Catalogue Size15+ SKUs
Revenue Concentration< 30% per SKU
Supplier Diversification2+ suppliers
Trademarks / IP / BOIPRequired
04Marketing, Risk & Moat
Ad Channels2+ · organic presence
Repeat Purchase Rate30%+
Customer Reviews3.5+ stars · stable seasonality
Refund / Chargeback< 5% · near 0%
Ad Account / LegalActive & clean · no IP risk
Brand & IPLoyal base · registered trademarks
EdgeProprietary systems · supplier / creative moat
Ideal deal-size range
$50,000 to $800,000
Premium targets above $500K require an exceptional moat, 3+ year history, and strong YoY growth.
Source: Equire program deck (SSOT). Numbers are program policy and update centrally.